CLIENT
Georgia Center for Nonprofits
PROJECT
To build momentum for the future, GCN wanted a new logo that communicated innovation, creativity, and forward thinking, along with a tonal shift towards partnership, connection, and support. Changes needed to be subtle and gradual, as preserving GCN’s brand recognition and reputation was as important as creating a new look that reflected the nonprofit community’s changing needs and expectations.
We consolidated and revised elements of the old GCN brand and logo, creating a more contemporary identity that preserved the brand equity. We also created guidelines that established how the new look would unfold across all of GCN’s communications.
