
-
Six Tips for Website Optimization
If your website isn’t receiving the traffic it once was—or has never quite performed at the level you hoped—it might be time to figure out what you can do to make your site more visible, more engaging, and more user friendly.
-
Audience Personas
Creating personas helps you better understand your audiences and develop meaningful content that resonates with them. Learn more about how to get started on tailoring specific personas for your organization.
-
Communications Audits
Are your communications hitting the mark? Not sure? Maybe it's time for a communications audit. A communications audit provides an objective picture of what’s happening in your organization.
-
Fishing with Hotdogs
Last year on fall break, we vacationed on St. George Island, Florida and had big plans to catch some fish. We had everything we needed—fishing poles, full tackle box, snacks, drinks, sun block, and time. Let the fun begin, right?
-
Building a Strategy
Having a comprehensive communications strategy is crucial to supporting and advancing your organization’s mission. When you don’t, your activities are invariably reactive, scattered and piecemeal. Sound familiar?
-
Mission Control, This Is Alice
“…would you tell me please, which way I ought to go from here?” “That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where,” said Alice. “Then it doesn’t matter which way you go,” said the Cat.
-
Considering a Website Overhaul?
There are many reasons for wanting to overhaul a website. But regardless of the “why,” make sure the revamp, first and foremost, meets the needs of your audiences. With that in mind, ask yourself these four questions before you start.
LET’S SOCIALIZE!
What’s it like to work with us?
-
"Meredith and Scott encouraged us to go deeper, to better understand who we are as an organization and how to talk strategically about our work. The experience was reenergizing—there’s excitement about our communications and a new confidence that we know how to reach our audiences."
-
"Hiring Tredeau Design was one of those good decisions we were glad we made. They understood our goal of updating and unifying our brand without sacrificing any of the equity we had carefully built during the past 20 years. Their solution was exactly the foundation we needed to build a new, more consistent, and more dynamic brand image."
-
"Thank you to Tredeau Design for their support of National Philanthropy Day and the Association of Fundraising Professionals. We value their partnership and the graphic designs they have created for NPD. We enjoy working with Tredeau Design and look forward to our continued partnership."
-
"Embarrassingly, I admit, I procrastinate on our scheduled calls. Mostly, I anticipate the challenges. Meredith is going to make me define something that I felt perfectly comfortable leaving unclear. Scott adds a step in the process that’s going to get us honest feedback (can I handle really honest feedback?...). They both go silent when I express a “good design idea” (as I hear myself aloud, it sounded better in my head). Yes, this is what it’s like working with a real design partner. It’s like the first five miles of a run: you’re not in control. But then you hit that breakpoint–that fifth mile. You really want to hit that place with Scott and Meredith. After that point magic takes over. The communication challenges no longer dictate the outcome. Things are clear. You can run."
-
"I cannot say enough good things about this powerhouse duo. They are a perfect team, a well-oiled machine that can work seamlessly on all sides of a design project. We have worked together on a number of endeavors at this point and I genuinely appreciate how flexible and determined they are to “get it right”. They manage an interactive process well and are always open and responsive to feedback. I always feel like I am on a team working towards a common goal with them."
-
“Meredith and Scott were great partners on our Annual Report project. Our goal was to create a professional piece to send to partners and donors that both discussed our work and raised awareness of Child Sexual Abuse. They made a “difficult” topic—one that’s often hard to talk about—exceptionally approachable, while effectively conveying both the impact of our work and the warm, inviting environment in which we conduct it. “They completely captured our brand—quickly grasping both the look and feel of what we wanted to create, as well as the breadth of our program offerings. They even worked with our printer to make sure the end result worked on all levels. The final product exceeded our expectations and has been well received by donors and community members.”
-
"The Aquinas Center has been working with Tredeau Design since 2017 for thematic branding and communications centered around our spotlight banquet and lecture event, Major Catholic Speaker. Scott and Meredith have been a joy to work with and have taken our event to the next level. Their talent, insights and ability to envision what design and communications components are needed are second to none. The beauty and thought behind their work coupled with their professionalism and integrity have made Tredeau Designs an integral part of our event. It is for these reasons that we have expanded our relationship with the Tredeaus’ to work on future programming initiatives. We rely on their direction and implementation of our vision, and their work is admired by our constituents. I highly recommend Tredeau Designs and I look forward to continuing our branding and communications endeavors in the future."
-
“After seeing Tredeau Designs work as a board member of the Association of Fundraising Professionals, and working with them on National Philanthropy Day, we engaged Meredith and Scott to help us redesign our Annual Fund materials and Annual Report. They make the process so easy. Their concepts, ideas and designs are great. You will always meet your deadline with them and be pleased with the end result. I highly recommend Meredith and Scott.”
-
“Meredith and Scott are creative, professional and a joy to work with. While they listen to what you want as a client, they guide you toward what will truly get the response you are looking for in the market. I am grateful to have such a responsive and invested marketing partner.”
-
“After seeing some sample work and talking to Scott I was very enthusiastic about working with them but the results were more than I could have imagined. They are a creative, thoughtful, patient, strategic, skilled team who understand the world and work of nonprofits. I would recommend them to any sized organization.”
-
"I always enjoyed our meetings and/or calls; I left them inspired after we would brainstorm and work through what we could accomplish together. Both Meredith and Scott have a way of challenging you to think beyond where you are and stretch to what could be, all while not discounting the work that is happening at the time. I deeply appreciate your honesty and ability to pull what is good out and make it shine! Thank you for championing our cause and believing in the work we do. Yes, we did pay you for your services and it felt like more, because it was/is more to Scott and Meredith."
-
"For the past 13 years, Tredeau Design has been the guiding hand for our go to pieces that tell the story of our organization. Scott and Meredith have been directly involved in helping us create publications that are effective in both conveying our mission as well as highlighting the success of our graduates. We recently enlisted their expertise in creating a new website. This project far exceeded our expectations and was completed ahead of schedule. Their talent and professional guidance delivered a website that stays true to our message, yet is both innovative and informative. The reaction has been overwhelmingly positive, generating support for our organization. As a nonprofit we appreciate the personal attention, creative insights, and timely response we receive from our friends at Tredeau Design."
-
"There are so many great things to say about working with Scott and Meredith. When I came to Marist School, I “inherited” Tredeau Design, and I’m very glad I did. Our collaboration with them each year results in high-quality communications pieces that perfectly serve their purpose and our constituents. Scott and Meredith are amazingly easy to work with, detail-oriented, flexible, and always responsive. Put simply, we trust that they will listen to us, learn about our audiences, and translate that knowledge into publications and collateral material that help us advance the mission of Marist School. We look forward to continuing our association with them for many more years."
-
"Scott and Meredith aren’t just great designers, they are true strategists and collaborators who look for atypical ways to visually solve communication challenges. They partnered with our home health and hospice organization for several years to concept, design and layout our quarterly donor magazine and annual report, each time finding different ways to tell our story in a new and compelling manner."
-
"Scott and Meredith are great at helping a half-baked idea come to life, whether it is a small piece of collateral or a larger campaign. They ask the right questions. They are super approachable and make it easy to give feedback. They are also great at giving feedback and helping you see your work from a different angle (they will call you out when you need it). They excel at interpreting ideas that are not fully articulated to help you reach your vision. When you're working with them, you feel like you are getting their full attention regardless of the size of the project. They are geniunely eager to get to know you and aren't quick to draw conclusions. Plus, they are SO MUCH fun to work with."
-
"Tredeau Design has put together Historic Oakland Foundation's twice-yearly newsletter for the past few years, a project which has included both designing the twelve-page document and formatting the content. We love working with Scott and Meredith. They are prompt, amiable and patient, and they make what can be a complicated project seem easy. We get lots of compliments from our members on the finished piece."
-
I can’t think of a better team than Scott and Meredith with Tredeau Design to have helped us through this process. I imagined it would be a huge ordeal, but it never felt like one. In the end, we got an AWESOME outcome. The ease at which the whole project progressed surpassed all expectations. I anticipated bumps in the road, or perhaps, certain functionality that wouldn’t be possible. But, not only were we pleasantly surprised and thrilled at how smoothly it went, but the follow-up support has been phenomenal as well. Bottom line, everything we asked for was delivered with a happy attitude, and they made our job, as the client, effortless. I can’t recommend them highly enough!
-
"I had the opportunity to work with Scott and Meredith with Tredeau Design for a rather large project. Their attention to detail, knowledge of graphics and design, promptness, and quick turnaround made the process completely seamless. They supplied drafts prior to deadlines, always provided multiple options for design concepts, and turned a vision into a piece of art with their talents. I would highly recommend them to anyone looking for a dependable, reliable, talented group, who will always go above and beyond to deliver a superb product to represent your brand."