The Georgia Center for Nonprofit’s original logo was designed in 2002. GCN leadership felt that the identity, though well known in their target market, no longer reflected the organization’s leadership in the nonprofit community. Moreover, GCN felt that their current visual brand was not consistently applied.
To build momentum for the future, GCN wanted to emphasize innovation, creativity, and forward thinking, along with a tonal shift towards partnership, advocacy, connection, and support. However, changes needed to be subtle and gradual; preserving GCN’s brand recognition and reputation was as important as creating a new look that reflected the nonprofit community’s changing needs and expectations.
We focused on consolidating and revising elements of the old GCN brand and logo, creating a more contemporary identity while preserving GCN’s equity. We also created guidelines that envisioned how the new brand would unfold across all of GCN’s communications.
“Hiring Tredeau Design was one of those good decisions we were glad we made. They understood our goal of updating and unifying our brand without sacrificing any of the equity we had carefully built during the past 20 years. Their solution was exactly the foundation we needed to build a new, more consistent, and more dynamic brand image.”
Joe Folan, Director of Marketing, Georgia Center for Nonprofits