AADD sought a website redesign focused on improving all aspects of its website—design, functionality and content—to better position the organization as a critical information hub and advocacy expert among target audiences including family members of individuals with developmental disabilities, issue advocates, and current and potential donors.
We conducted interviews with key staff, board members, and constituents to better understand how the site should work and what kinds of information should be made available. We then created a site map that defined how information should be organized to create a coherent experience, and we developed streamlined, audience-centered content.
The site was redesigned and developed in a user-friendly content management system, giving AADD the flexibility of being able to maintain the site themselves. We made sure the new site was mobile-friendly and responsive across all devices, and we provided a step-by-step user guide for updating the new website.
“Scott and Meredith worked with us through each step of the process to create a website that met our goals and provided the design for a site that was both more attractive and useful for our varied audiences.”
Kathy Keeley, Executive Director