Recognizing that their visual identity no longer communicated their unique positioning or personality, the Georgia Humanities Council undertook a project with us to clarify their brand strategy and update their look, including a new logo signature (mark and nameplate with tagline), color palette, and typography, as well as identity standards and guidelines.
We kicked off the discovery phase of the project by conducting research and interviews with key staff and board members to establish a clear understanding of the positioning and personality of the organization.
The new logo and tag line (Sharing stories that move us and make us) convey the interconnectedness of the organization’s work—the interconnectedness of lives, histories, and cultures, and the stories shared about them, in a continuous landscape of imagination. The logo also evokes the imprint left by those who have come before, the impression left for others, or the mark left by an experience that changes our view of the world, that moves us to get involved, or deepens our understanding of where we live and why.
The new logo served as the foundation and catalyst for a new audience-centric communications program. The latest Georgia Humanities annual report was the debut of their new look, and work to develop their overall messaging platform is ongoing.
“Meredith and Scott encouraged us to go deeper, to better understand who we are as an organization and how to talk strategically about our work. The experience was reenergizing—there’s excitement about our communications and a new confidence that we know how to reach our audiences.”
Kelly Caudle, Vice President of Communications, Georgia Humanities