Georgia Humanities undertook a project with us to clarify their brand strategy and update their visual identity and messaging platform.
During our discovery phase, we took a deep dive into the organization. Through research and interviews with staff and board members, we established a clear understanding of their unique positioning and personality,
The new logo and tag line (Sharing stories that move us and make us) convey the interconnectedness of the organization’s work—the interconnectedness of lives, histories, and cultures, and the stories shared about them, in a continuous landscape of imagination. The logo also evokes the imprint left by those who have come before, the impression left for others, or the mark left by an experience that changes our view of the world, that moves us to get involved, or deepens our understanding of where we live and why.
The work served as the foundation and catalyst for a new audience-centric communications program.
"Meredith and Scott encouraged us to go deeper, to better understand who we are as an organization and how to talk strategically about our work. The experience was reenergizing—there’s excitement about our communications and a new confidence that we know how to reach our audiences."